Apply cream foundation sparingly using a makeup sponge or brush. Blend from the center of your face outward for even coverage. Set with powder.
- Versatile for all skin types: The Base Story – Creamy Foundation is meticulously formulated to suit all Indian skin tones and types, ensuring smooth application for fair, medium, and dark skin. It caters to sensitive or acne-prone skin, adjusting to individual needs for a consistently smooth and even application.
- Full coverage with customization: Say goodbye to imperfections with its buildable formula, providing full coverage from blemishes to dark spots. Customize your coverage level from light to flawless, effortlessly transitioning from day to night with your desired look.
- Lightweight and long-lasting: Despite its full coverage, the foundation feels lightweight and breathable, avoiding the heavy, cakey feeling. Its long-lasting formula keeps makeup intact from morning to night without constant touch-ups, providing comfort throughout the day.
- Choice of finishes: Whether you prefer matte or dewy, The Base Story – Creamy Foundation offers options to suit your style. Achieve a shine-free, polished look with matte finish or a fresh, radiant glow with dewy finish.
- Hydrating, oil-free, waterproof, and SPF protection: Addressing unique challenges of dry and oily skin, the foundation keeps skin moisturized and balanced with its hydrating, oil-free composition. Its waterproof formula ensures makeup stays intact even in humid conditions, while SPF protection shields skin from UV rays, preventing sun damage and premature aging. Additionally, it’s mineral-based, vegan, and cruelty-free, aligning with ethical standards.
